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888 Goes Live With Bragg’s ORYX Gaming Content in the UK
ORYX Gaming, a Bragg Gaming Group company, has introduced its content in the UK for the first time after going live with 888casino, one of the world’s leading online casino brands, just weeks after receiving its supplier licence in the country.
A selection of games from ORYX’s exclusive RGS offering have been added to 888casino in the UK including games developed by ORYX’s in-house studio and titles from GAMOMAT. Egyptian Magic, the debut title from Bragg’s soon-to-launch proprietary game development studio, Atomic Slot Lab, will also be made available to local players.
The UK launch is an extension of Bragg’s longstanding existing partnership with 888, which has seen ORYX’s content integrated on 888casino’s platform across several other regulated markets in Europe.
The UK launch represents an important expansion for ORYX and follows in quick order the supplier’s receipt of a UK licence last month, allowing it to partner with operators in the world’s largest regulated online gambling market.
The UK Gambling Commission reported that the Gross Gambling Yield (GGY) for the online sector in the last fiscal year was £6.9bn (approx. US $9.2bn), with online casino games dominating the sector, generating £4.0bn (approx. US $5.4bn) in GGY.
Chris Looney, Chief Commercial Officer at Bragg, said: “The UK offers a substantial opportunity for Bragg to continue to grow its share in regulated global iGaming markets and we are thrilled to partner with 888, an already valued partner and one of the leading online betting and companies, for the launch of our content in the region.
“Through 888casino’s extensive customer base in the UK we will be able to introduce our content to a wide range of players and bring a new level of excitement and entertainment to the market.”
Talya Benyamini, VP B2C Casino at 888, said: “We are excited to expand our partnership with ORYX Gaming. By offering a selection of its exclusive, dynamic titles on our UK casino platform, we are able to provide more entertaining ways to play for our customers which aligns with our content and product leadership strategy. We look forward to building on this partnership.”