888 Sign Live Casino Deal with Pragmatic Play
888casino, one of the world’s leading online casino brands, has signed a deal with Pragmatic Play, a game content provider to the iGaming industry, to create a dedicated Blackjack studio for the operator.
The studio will include purpose-built tables and branding, exclusively designed for 888casino, to deliver an unforgettable experience for players.
The dedicated studio agreement is the latest in a string of high-profile partnerships by Pragmatic Play in the space, following deals with Mansion’s M88 brand and Kindred’s Unibet.
It marks further expansion in the vertical for Pragmatic Play, which has recently launched its Ruby Studio, designed exclusively for Blackjack, joining a portfolio of hugely popular titles such as Sweet Bonanza Candyland, which straddles the divide between slots and live dealer products.
Yossi Barzely, Chief Business Development Officer at Pragmatic Play, said: “As one of the world’s leading online casino brands, 888casino will be a key strategic partner to Pragmatic Play. We are delighted to create a dedicated live casino environment tailored to its players. Showcasing our leading Blackjack solution, we’re able to deliver incredible gaming experiences while simultaneously highlighting the power of 888casino.”
Talya Benyamini, VP B2C Casino at 888, said: “Pragmatic Play’s flexible live casino offering will enhance 888casino’s diverse range of existing products to the benefit of our customers. Partnering with third-party providers like this is an important part of our product leadership and content strategy, ensuring that we continue to offer a unique and differentiated experience for 888casino’s fans.”