Abelson Sports has partnered with Ellipse to extend the range of betting markets available to its operator partners across multiple sports.
Through the agreement, Ellipse’s proprietary markets will be delivered via the Abelson feed format, covering sports including tennis, cricket, rugby and horse racing. The integration is designed to allow sportsbook operators to access the additional content without significant development requirements.
Ellipse, whose portfolio includes analytical brands CricViz, TennisViz, FootballViz and RugbyViz, applies data-driven models to generate betting markets. These will now be made available to Abelson’s network of partners, broadening the options offered to end users.
For Abelson Sports, the deal adds to its third-party partner ecosystem and reinforces its positioning as a provider of igaming solutions that enable operators to access specialist betting content through a single integration framework.
Jeevan Jeyaratnam, Chief Betting Officer at Abelson Sports, said: “We’re happy to start collaborating with Ellipse Data as a third-party partner, as they utilise their extensive data sets to support new betting markets.
“Their coverage of mainstream sports complements Abelson’s offering, including our Football Player Markets, and we look forward to supporting our clients as they integrate the Ellipse services.”
Jack Hudspith, MD Betting Services at Ellipse Data, added: “Partnering with Abelson Sports provides the perfect route to deliver our proprietary new betting markets to a global operator network.
“By leveraging Abelson’s trusted distribution channels, we can make our data-driven markets in sports such as tennis, cricket, rugby and horse racing instantly accessible to leading sportsbooks worldwide.”
