Acquire.bet has entered into a strategic partnership with E2 to deploy sports betting and igaming monetisation technology across North America and regulated Canadian markets.
Under the agreement, Acquire.bet will serve as the exclusive regional partner for E2’s technology, combining E2’s deep-linking, sports data and content tools with Acquire.bet’s monetisation and operator integration capabilities. The arrangement is positioned to support publishers and media groups seeking to convert sports audiences into compliant betting and igaming revenue streams.
E2’s platform provides sportsbook-specific deep links by jurisdiction, betting widgets, live scoreboards, branded sports hubs featuring tips and pre-match analysis, and free-to-play games that operate within a publisher’s own environment. The tools are designed to integrate directly into editorial and sports coverage, enabling betting and igaming functionality to sit alongside existing content.
Acquire.bet will oversee commercial monetisation and operator connectivity, linking publishers to regulated sportsbook and igaming operators and optimising performance through its acquisition and analytics infrastructure. The two companies stated that the combined offering is intended to provide a scalable route for media brands to monetise sports traffic as competition intensifies across regulated markets.
An initial product under the partnership will be a turnkey World Cup Hub, aimed at capturing increased North American betting interest during this summer’s tournament. The hub will include CMS integration, regularly updated match and betting content, and embedded monetisation features delivered as a single package.
Allan Petrilli, Managing Director at Acquire.bet, said: “This partnership is a natural next step in how we support publishers and media companies operating in North America’s regulated environment. E2 brings proven technology that enhances how sports content connects to betting opportunities, and Acquire.bet brings the monetisation, operator relationships and market expertise needed to turn that engagement into sustainable revenue. Together, we’re strengthening the toolkit available to publishers looking to compete effectively in an extremely crowded market.”
Nigel Frith, Director of Strategy at E2, added: “Acquire.bet has built a strong reputation as a leader in sports betting and iGaming monetisation across North America. By partnering exclusively with them in the region, we’re ensuring our technology is deployed alongside a team that understands both the regulatory complexity and the commercial realities publishers face. This collaboration allows us to bring our SaaS solutions to market in a way that delivers real value for media partners and operators alike.”
