Adjarabet and Playtech Forge Alliance in Georgian and Armenian iGaming Markets

In a noteworthy expansion into the Georgian and Armenian iGaming markets, Playtech, a distinguished global leader in gambling technology, has forged a strategic partnership with Adjarabet, a paramount operator in the aforementioned regions. This partnership signifies a pivotal development in Playtech’s continuous efforts to broaden its market reach and demonstrates an unyielding commitment to propagating superior iGaming experiences across varied territories.

Building upon an already established collaboration, this new venture also intensifies Playtech’s ongoing partnership with Flutter Entertainment, which took a controlling stake in Adjarabet back in 2019. This alliance, seamlessly extending across various platforms and geographical regions, involves prestigious brands such as Betfair, Paddy Power, Pokerstars, Skybet, and Fanduel, and, with the recent inclusion, Adjarabet.

Recognized for its status as the foremost online iGaming operator in Georgia, and sustaining a substantial footprint in Armenia, Adjarabet offers a multifaceted portfolio that includes poker, casino games, sports betting, and the notably popular Betfair Exchange. The collaboration between Playtech and Adjarabet is poised to elevate the visibility and accessibility of Live Casino offerings in these regions, acknowledging the vertical as one of Playtech’s most expeditiously expanding sectors.

In the iGaming space where the convergence of technology and gaming experience is vital, the union of Adjarabet and Playtech emerges as a strategic alignment of technological prowess and market expertise. This synergy aims to catalyze the availability and popularity of advanced iGaming experiences, thereby enriching the spectrum of offerings available to patrons in the Georgian and Armenian markets.

This partnership underscores the resilience and adaptive strategies pivotal to continuous growth within the iGaming industry, aligning technological advancements with market-specific expertise to ensure the delivery of unparalleled gaming experiences across emerging and established markets alike.

As the igaming industry in Georgia and Armenia witnesses this strategic alliance between Adjarabet and Playtech, stakeholders and players alike anticipate a new era of gaming, characterized by innovative, engaging, and responsible iGaming experiences, fashioned by the harmonization of industry-leading technology and localized market proficiency.

Shimon Akad, COO at Playtech, said, “Our collaboration with Adjarabet signifies our commitment to pioneering operations in emerging markets. We believe this trend will only accelerate – and we look forward to expanding even further globally.”

Avto Oboladze, Head of Online Casino at Adjarabet, said, “The strategic partnership with Playtech cements our standing as a leading gambling operator in the region. The integration of Playtech’s content into Adjarabet presents an exhilarating dimension for our valued customers, setting the stage for the partnership’s evolution.”