Adjarabet has expanded its iGaming content offering through a partnership with Octoplay, marking the supplier’s entry into the Georgian market.
The integration forms part of Octoplay’s wider distribution strategy and extends its existing relationship within the Flutter Entertainment network, of which Adjarabet is a part. The rollout enables Octoplay’s portfolio of iGaming titles to be made available to players in Georgia through Adjarabet’s platform.
The launch follows a series of market entries for Octoplay in 2026, including integrations with operators such as Paf in Finland, PokerStars in Spain and Italy, Superbet in Brazil and Novibet in Greece. The company also entered the US market in late 2025, launching in Michigan with multiple operators including BetMGM, FanDuel, Fanatics and Rush Street Interactive.
Octoplay currently holds licences across multiple regulated jurisdictions, including the United Kingdom, Italy, Spain, Ontario and Sweden, as well as several US states. The expansion into Georgia adds to its international footprint as suppliers continue to seek distribution across both established and emerging iGaming markets.
For Adjarabet, the partnership supports the expansion of its iGaming content library within Georgia, where operators continue to increase game variety to maintain competitiveness. The agreement reflects broader trends in iGaming, where operator-supplier collaborations are used to scale content distribution and support market growth across regulated environments.
“Launching with Adjarabet brings our content to Georgian players for the first time and marks another successful collaboration with Flutter Entertainment,” says Saba Ugrelidze, CEO (Chief Elvis Officer) at Octoplay. “This launch continues the momentum we’ve built across key markets worldwide, with five successful integrations since January alone.”
“We are pleased to partner with Octoplay and introduce their portfolio to our players,” says Avtandil Oboladze, Gaming Director at Adjarabet. “Having proven their quality across Flutter Entertainment’s network, Octoplay aligns with our commitment to delivering exceptional gaming experiences to Georgian players.”
