RubyPlay, a B2B iGaming development studio, has strengthened its position in the Italian market through a partnership with AdmiralBet, a prominent online casino operator in Italy. This collaboration marks a significant step in RubyPlay’s European growth strategy and brings a variety of its popular titles to the operator’s online platform.
A wide selection of RubyPlay’s games, including Book of 8 Riches, Grand Express Action Class, Go High® Harvest, and #Alice in the Wild, has already gone live with AdmiralBet. The integration of these games is part of a broader rollout plan, with four additional titles set to launch on a weekly basis over the coming months. Notable upcoming titles in the release pipeline include Elephant Stampede, Immortal Ways® Diamonds, and Go High® Fruit.
This expansion into Italy is a key milestone for RubyPlay, who has been actively building its presence in the country. Over the past year, the studio has secured agreements with several high-profile operators, positioning itself as a trusted content provider in the regulated Italian market.
AdmiralBet, operated by Admiral Sport Srl and part of the Greentube Group, has been a major player in the Italian gaming landscape since 2012. As a subsidiary of NOVOMATIC, AdmiralBet is known for its commitment to security, transparency, and responsible gaming, combining a robust online presence with a network of over 100 retail points of sale across the country.
Dr. Eyal Loz, Chief Product Officer at RubyPlay, said: “Partnering with AdmiralBet, a key player in the Italian gaming market, is an exciting step forward for RubyPlay as we continue to expand our footprint in the country and the wider European region.
“This collaboration reflects our dedication to delivering high-quality, immersive slot content tailored to the preferences of local players. We are confident that our diverse portfolio will resonate strongly with AdmiralBet’s audience and further elevate their gaming experience.”
Marco Militello, Casino Online Product Manager at AdmiralBet, said: “Our mission is to bring unparalleled entertainment to our players, and RubyPlay’s games are a perfect addition to our offering.
“The combination of unique mechanics, engaging themes, and exceptional design ensures our players will enjoy a premium gaming experience, and we look forward to a successful partnership.”
