The fast-growing affiliate marketing group Intress Media, has received its license for the Michigan online gaming market, hot on the heels of their recent New Jersey license approval.
On the back of regulatory approval, the company has launched iGamingMI.com, a web portal that aims to be the go-to destination for Michigan online casino players.
iGamingMI.com is building a safe community of gamblers, empowering them to make responsible gaming choices with a mix of news, reviews, education, and entertainment.
As a Michigan-licensed media organization, the site only collaborates with online casinos that have been fully approved by the Michigan Gaming Control Board, which demands the highest standards of consumer protections and responsible gaming.
Using expert knowledge of the industry, iGamingMI.com will review casinos, software developers, games, and more, while connecting players with casino reps., to give readers a deeper understanding of Michigan gaming space.
Las Vegas-based Intress Media launched in 2021 with a mission to deliver game-changing and innovative solutions to its customers and to provide a safe and seamless gaming experience.
This is the second license it has acquired in the US markets, after recently receiving the green light from New Jersey regulators. The company’s ultimate goal is to launch a network of websites in each regulated state across the US.
Maryna Sokirko, Co-Founder at Intress, said: “Responsible gaming was a key watchword when Michigan chose to license and regulate online gaming and it’s also a key driver behind what we do.”
“From what we see across multiple US affiliate projects, they in general seem to lack some of the advanced user-engaging techniques that we believe will help secure our position among leaders of the emerging but highly competitive US markets. While our short-term objective is launching projects in other regulated states, building a true, safe community of gamblers remains our ultimate goal.”