Acquire.bet, a player acquisition agency specializing in directing specific, quantifiable traffic towards various igaming brands, has announced Allan Petrilli as its new Managing Director. Acquire.bet’s service offerings, aimed at casino, sports betting, daily fantasy, and social brands, have been active for over two decades, navigating the shifts in the igaming landscape.
With a surge in demand for Acquire.bet’s services stemming from the North American market’s growing acceptance and implementation of regulated online sports betting and igaming, Petrilli’s new role comes at a pivotal juncture. His previous tenure includes a position as VP of Sales and Growth at Intelitics, a firm within the same ownership group, where he garnered valuable experience in player acquisition, which will now be channeled into propelling Acquire.bet’s business trajectory.
The agency delivers comprehensive customer acquisition services to igaming operators, not just in North America, but extending globally. Services encompass paid media, performance marketing (through CasinoAffiliatePrograms), and owned media assets, such as SportsCashDaily and CasinoCashDaily. These channels have become increasingly crucial in the igaming sector, where brands are under enhanced scrutiny to allocate budgets efficiently in the pursuit of acquiring new users while simultaneously realizing measurable, incremental growth beyond traditional SEO and above-the-line marketing approaches.
Acquire.bet maintains licenses in numerous regulated states, including but not limited to New Jersey, Pennsylvania, Michigan, and Colorado, positioning itself as a compliant and reliable agency in the igaming space. Furthermore, the company has forged working relationships with notable operators, emerging brands, and affiliate groups with a primary aim to amplify their player acquisition endeavors in the complex, ever-evolving igaming industry.
Allan Stone, President of Acquire.bet and Co-Founder and CEO of Intelitics Software., said: “Allan’s rise through the Acquire.bet group has been meteoric over the past four years and the impact he has made at Intelitics has been significant. That’s what makes this move such an important one as Allan will be able to use the experience and knowledge gained during his time at Intelitics, and over a stellar career, and apply it to the tremendous growth opportunities that exist for Acquire.bet which ultimately benefit both companies. It’s also great to have been able to promote from within the organisation and to give Allan the opportunity to continue to grow personally and within the group.”
Allan Petrilli, Managing Director of Acquire.bet, added “I am incredible excited to lead Acquire.bet into this next phase of growth, after supporting the business through the early stages of US regulated sports betting and iGaming.
Paid media and performance marketing are powerful, measurable and scalable channels, and with operators under pressure to deliver strong ROI on marketing spend, I look forward to working closer with them to realize this through our services.”
