Winning Hand: Real Deal Altenar And Magic Bet Combo To Crack Balkans

Prominent sportsbook and iGaming software provider Altenar has formed a strategic partnership with Bulgarian operator Magic Bet.

The collaboration will introduce Malta-based Altenar’s innovative sportsbook technology to the booming Bulgarian online market and super-charge the company’s presence in the Balkans region.

The partnership follows Altenar’s recent successful launch in the Balkan market and features the integration of Altenar’s award-winning sportsbook technology onto Magic Bet’s platform.

It’s a major move, and one designed to establish the operator as a top-tier regional sportsbook operator.

Magic Bet, for its part, will be boosted by Altenar’s comprehensive product portfolio, which includes Virtual Sports — and a range of interactive Bonus Offerings designed to enhance client engagement.


“Altenar has a reputation for world-class technology and we are excited to be going into 2024 with this deal signed,” affirmed Magic Bet CEO Plamen Dzhedzhev.

Responded Altenar Account Manager Panagiotis Lantzas: “Bulgaria is a key region for us as we look to expand our offering across the Balkans and we are delighted to agree a deal with Magic Bet, one of the space’s leading operators.

“Magic Bet has some ambitious plans ahead and, with our cutting-edge technology, the operator will be able to enhance its success across Bulgaria and we look forward to a fantastic journey with them.”

Looking ahead, Magic Bet plans to expand its operations beyond Bulgaria.

The partnership with Altenar is a strategic move in this direction, aiming to enhance Magic Bet’s odds offering and risk management capabilities.

Added Dzhedzhev: “This integration will see us become one of the top online operators within the territory and we are thrilled to be able to offer a wide range of verticals to our customers.”

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