Apuesta Total Partners with RubyPlay to Expand in Peruvian Market

RubyPlay, a B2B iGaming development studio, is enhancing its presence in the Peruvian market through a new partnership with Apuesta Total, a prominent sports betting and gaming operator in Latin America.

Under this agreement, RubyPlay’s award-winning games, including popular titles like Immortal Ways® Diamonds, Mayan Cache, Loco Habanero, Immortal Ways® Buffalo, Volcano Rising, Native Spirit, and Mad Hit Marlin Bonanza, have been integrated into Apuesta Total’s online casino platform. These titles are now accessible to Apuesta Total’s extensive player base.

This collaboration strengthens Apuesta Total’s digital casino offerings by incorporating RubyPlay’s engaging and diverse slot games, enhancing the entertainment options available to its players.

Apuesta Total continues to grow its presence across Latin America, securing sponsorships with several Peruvian Ligue 1 football clubs, including Alianza Lima, Universitario de Deportes, Universidad César Vallejo, and Sport Boys. With over 400 retail stores, the operator is now focused on expanding its online presence to maintain its strong position in the region.

The partnership underscores RubyPlay’s commitment to pursuing long-term growth opportunities in key Latin American markets, with Peru being the latest regulated market where RubyPlay will deliver exceptional gaming experiences to leading operators.

Dr. Eyal Loz, Chief Product Officer at RubyPlay, said: “We are excited to collaborate with Apuesta Total and welcome further growth for RubyPlay after a successful period of recent deals in Peru and Latin America at large.

“This partnership presents a great opportunity for us to expand our presence in the rapidly growing Peruvian market and we look forward to delivering our award-winning portfolio of games to Apuesta Total’s players.”

David Jr. Escalante, Head of Casino at Apuesta Total, added: “At Apuesta Total, we are committed to providing our online casino customers with the most high-quality and entertaining gaming experiences.

“Partnering with RubyPlay allows us to achieve this and further enriches our platform with bold and innovative player-focused content like its popular Immortal Ways® series that caters to the diverse needs of our players.”

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