Areto Net Introduces An iGaming Business Intelligence Solution with Natural Language Processing


Areto Net Limited is introducing an innovative iGaming business intelligence (BI) platform. Branded as, this groundbreaking product delivers numerous benefits to both operators and B2B platforms in the casino industry. The iGaming BI platform enables these stakeholders to capitalize on’s existing data ecosystem, which encompasses crucial aspects of operations such as initial acquisition sources, registration and key event touchpoints, product trends, player behavior, game and financial data, and KPIs.

B2B and B2C partners can benefit from a dedicated setup, allowing them to either utilize’s pre-existing data ecosystem—featuring over 140 preset, gaming-specific reports and custom reports generated through natural language with a gambling lexicon of over 2,000 industry terms—or to overlay the platform onto an existing data ecosystem while maintaining full functionality. The system offers a multifaceted approach, delivering an overview of essential business KPIs, evaluations of customer lifecycle stages, and in-depth analyses of customer behavior. The intuitive user interface simplifies these processes, putting control at the user’s fingertips.

Leveraging natural language processing, the platform enables users to create dashboards, answer questions related to any data, generate custom reports, and develop segments, while offering unparalleled access to data and insights without the need for technical or data team involvement. For more technologically adept users, a traditional structured query language is also available for data exploration or modification of existing reports and queries. Users can enhance their current CRM, PAM, or any third-party system by integrating data insights and real-time segment updates as they are detected.

Justin G Farrugia, CEO,  Areto Net Limited said, “We’re delighted to bring, our standalone NL-powered Gaming BI platform to market, giving our partners the chance to effortlessly access their data and uncover insights to make efficient and accurate decisions. Creating such reports can take days or even weeks, which prolongs decision-making and turns what should be a proactive, real-time decision into a reactive decision. “This will bring a huge boost to the analysis and optimisation of several core aspects of an organisation, while minimising the operational burden on the existing business. We are excited to give operators the opportunity to understand so much more about their data in such a simple manner. This will be an extremely useful tool that will improve performance in a number of areas, and we look forward to putting it to work with our partners.”

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