The Responsible Online Gaming Association (ROGA), an independent trade association dedicated to promoting responsible online gaming, has announced the addition of Bally’s Corporation (Bally’s) as its newest member. Bally’s joins a consortium of key industry players committed to advancing responsible gaming (RG) practices and empowering consumers to make informed decisions about their online gaming activities.
As a founding member, Bally’s will collaborate with existing ROGA members, including bet365, BetMGM, DraftKings, Fanatics Betting and Gaming, FanDuel, Hard Rock Digital, and PENN Entertainment. Together, these organizations aim to promote responsible online gaming, support independent peer-reviewed research, develop evidence-based RG best practices, and enhance consumer education and awareness.
ROGA’s members have collectively pledged over $20 million towards supporting the association’s mission, which is structured around five core pillars: research, consumer and industry education, promotion of best practices, the establishment of an independent data clearinghouse, and the creation of an independent certification program.
In its commitment to advancing responsible gaming, ROGA is currently developing several initiatives to further its mission. This unprecedented collaboration within the industry highlights a unified effort to ensure the promotion and implementation of responsible gaming practices on a broad scale.
For more details on ROGA’s initiatives and Bally’s Corporation’s involvement, visit the official announcement on ROGA’s website.
“We are thrilled to welcome Bally’s as a founding member of ROGA—further demonstrating the collaborative effort of the iGaming and online sports betting industry to keep all forms of online gaming entertaining and fun for every American,” said Dr. Jennifer Shatley, executive director of ROGA.
“Bringing on additional operators fulfills ROGA’s commitment to industry-wide collaboration, and I am encouraged and excited for the future of responsible gaming as we work together to enhance consumer protections and collectively amplify RG education efforts.”
“We are proud to join the Responsible Online Gaming Association as a founding member, alongside some of the industry’s leading companies,” said Robeson Reeves, Chief Executive Officer of Bally’s Corporation, “At Bally’s, we are committed to promoting responsible gaming and empowering our customers to make informed decisions about their online play. By collaborating with ROGA and its members, we can enhance responsible gaming initiatives, fund research, develop best practices, and educate consumers. Together, we will strive to create a safer and more enjoyable online gaming environment for all.”
