Bang a Gong, Bring it On – 888 Claims 14 Point FY21 Revenue Surge


Despite decline in Germany, retreat from Holland and the vicissitudes of the pandemic, 888.com, the proud new owners of storied William Hill (International), has forecast a 14 per cent increase in revenue for its financial year 2021, compared to 2020.

Total group revenue for the FY ending December 31, 2021 should be a record US$972 million (£715.5m/€854.6m) – compared to 2020’s take of US$849.7 million (£625.47m/€747m), the FTSE-250, Gibraltar-based gaming operator said in a trading update, published yesterday (January 17).

The company enjoyed particularly market success in the UK, Italy, Romania and Portugal during 2021, despite a dip in its German operations and the decision to pull out of the newly-regulated Netherlands online space, albeit temporarily.

Said 888 Chief Executive Itai Pazner: “I am pleased to report another year of record revenues alongside these important strategic milestones, delivering double-digit revenue growth despite a very tough comparative period.

“This performance reflects the continued success of our data-driven investments and ongoing improvements in the usability, quality and safety of our sports betting and gaming products,” he stressed.

888’s acquisition of William Hill’s–UK-loaded, non-US–international assets from Caesars Entertainment is expected to finalize in Q2 this year, while the firm has also agreed a headline-grabbing partnership with the iconic Sports Illustrated brand to launch a betting and gaming online vertical in the states.

The operator’s is now focussed on building its consumer-facing platforms and substantiating its US market presence.

Added Pazner: “2021 was a year of outstanding strategic progress for 888. We continue to execute our plan to build a global online betting and gaming leader.”

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