bet365 has launched games from Octoplay in the UK, extending the supplier’s presence across one of the world’s largest regulated iGaming markets.
The integration adds bet365 to a growing list of operators that have recently introduced Octoplay content in the UK, including Virgin Bet and BetVictor. The rollout forms part of Octoplay’s wider international expansion strategy as the supplier continues to secure partnerships with operators across regulated jurisdictions.
Octoplay stated that the agreement marks the beginning of a broader commercial relationship with bet365, initially focused on the UK market. The supplier has expanded rapidly since launching in 2022, with additional integrations completed in markets including Finland, Spain, Italy and Brazil.
The company currently holds licences in 17 jurisdictions, including the United Kingdom, Sweden, Italy, Greece, Brazil, Ontario, New Jersey and Michigan. These approvals have enabled the supplier to distribute content across multiple regulated iGaming markets in Europe and North America.
For bet365, the addition of new supplier content supports ongoing expansion of its casino portfolio within the UK’s competitive iGaming environment, where operators continue to broaden game libraries and diversify digital offerings to maintain player engagement.
The partnership reflects continued activity in the global iGaming sector, where suppliers and operators increasingly collaborate across multiple regulated markets to expand distribution and strengthen content portfolios.
“Our partnership with bet365 represents another step in our accelerating UK expansion,” says Ralitsa Georgieva, CEO at Octoplay. “Working with one of the industry’s most recognised operators validates our approach and builds on the momentum we’ve established through successful integrations with leading UK brands throughout 2025.”
“We are pleased to partner with Octoplay and introduce their game portfolio to our UK players,” says Clement Le Scanff, Head of Gaming at bet365. “Their focus on quality content and player engagement aligns with our commitment to providing the best entertainment to our customers.”
