Leading British online sportsbook bet365 and odds comparison portal OddsChecker have formally announced the extension of their partnership with a new multi-year deal.
As part of the arrangement, bet365 will continue to provide its sportsbook data to OddsChecker, cementing the bookmaker as the platform’s leading operator. It’s an important deal, given that OddsChecker recently ended links with GVC-owned bookmakers, namely Ladbrokes, Coral and Betdaq.
OddsChecker is designed to make it easier and faster for sports fans to reference available odds from the best online sportsbooks, spanning major golf tournaments like The Masters, the Aintree Grand National and the latest Premier League odds and futures markets.
Each sporting event has its own ‘grid’ of available odds from the leading bookies. According to OddsChecker, bet365 has secured almost a quarter of all grid clicks so far this year, underlining why the Stoke-on-Trent-based operator is now a “core part of the OddsChecker grid proposition”.
Toby Bentall, global media CEO, OddsChecker, said that the comparison portal was “proud” to continue its working relationship with bet365, giving them the ability to provide their users “with one of the best betting experiences out there via our integrated platforms”.