bet365 Launches New Free-to-Play Game ‘Prize Matcher’ in Partnership with Incentive Games


bet365 has announced the launch of its newest daily free-to-play game, Prize Matcher, developed in collaboration with B2B games provider, Incentive Games.

This latest addition follows the success of previous offerings like Unleash a Mercenary, further enhancing bet365’s portfolio of engaging gaming experiences. Prize Matcher is now available exclusively to bet365 players across multiple territories through the Games & Gaming on Sports products.

Prize Matcher offers players the chance to collect symbols throughout the week, with three tiles available to reveal each day. These symbols accumulate, leading to various prizes. The game’s grid resets every Monday at 5pm local time, providing new opportunities for players to engage and win.

A standout feature of Prize Matcher is the Diamond symbol, which grants 5 Free Spins instantly upon discovery, adding an extra layer of excitement to the gameplay.

Amy O’Donnell, Head of Product at Incentive Games, said, “We are incredibly proud of the work that has gone into creating this new bet365 Games product. Prize Matcher is a premium free-to-play game and is a testament to the years-strong partnership between Incentive Games and bet365. The game’s new features not only enhance player engagement but also provide bet365 with a versatile tool for customer retention and cross-selling within their gaming portfolio.”

A bet365 spokesperson said, “Yet again Incentive Games have delivered on a brilliant free-to-play product for bet365. With customers able to uncover matching symbols and win Free Spins, Golden Chips or Free Bet Credits, Prize Matcher becomes a welcome addition to our bet365 Games product platform.”

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