Bet9ja, a prominent igaming operator in Nigeria, has renewed its backing of the Nigeria national football team with the continuation of its “Let’s Do It Again” campaign ahead of the 2025 Africa Cup of Nations (AFCON). The initiative is delivered in partnership with Sportdotcom and powered by B2B igaming supplier Logifuture.
First launched during AFCON 2023, the campaign references Nigeria’s pursuit of a fourth continental title. Following the Super Eagles’ qualification for the upcoming tournament in Morocco, the collaboration has been extended to cover AFCON 2025. Nigeria has been drawn into Group C, alongside Tanzania, Tunisia, and Uganda.
The campaign renewal precedes Nigeria’s participation in the Unity Cup, set to take place at Brentford’s Gtech Community Stadium later this month. The tournament features Nigeria, Ghana, Jamaica, and Trinidad and Tobago, with semi-final matches scheduled for May 27 and 28, and the final on May 31.
Bet9ja remains one of the leading sportsbooks in Nigeria, operating on technology and services provided by Logifuture. The partnership underscores the role of igaming brands in regional sports sponsorships and fan engagement initiatives across Africa.
Bet9ja chairman Kunle Soname said: “We’re proud to renew our support for the Super Eagles as they ramp up their preparations for another tilt at the AFCON title. After lifting the trophy in 1980, 1994 and 2013 we’re backing them to go all the way again – Let’s Do It Again for 2025!
“Football is a unifying force across Africa and our partnership reflects our deep commitment to the game, the fans, and the future of Nigerian sport. This renewed partnership is about more than just brand alignment – it’s about national pride and shared ambition.
“By supporting the Super Eagles once again, Bet9ja aims to rally fans across Nigeria and beyond, reigniting the spirit of belief and unity that football brings to the nation.”
Toyosi Oyetunji, Senior Partner at Sportdotcom Limited, said: “At Sportdotcom, we are proud to once again partner with Bet9ja on the Let’s Do It Again campaign for the Super Eagles as they head to AFCON 2025 in Morocco. The buzz we created together during the last tournament was only the beginning. This time, we’re taking it to the next level – with more energy, more passion, and an unshakable belief in our team. As the Super Eagles chase a historic fourth title, we’re rallying Nigerians everywhere to dream big and stand united. Let’s Do It Again… Naija 4 the win!”
