Bet9ja, Nigeria’s leading sportsbook powered by Logifuture, has entered into a sponsorship agreement with heavyweight boxer Moses Itauma. The 20-year-old British fighter of Nigerian heritage remains unbeaten since turning professional in 2023, with 10 stoppages from 12 contests.
The partnership begins as Itauma prepares to face Dillian Whyte in Saudi Arabia on August 16. Bet9ja branding will feature on his training apparel and his ringside team’s clothing, with additional promotional content to be released through the operator’s digital channels.
The move follows Bet9ja’s earlier renewal of its backing for Nigeria’s national football team’s “Let’s Do It Again” campaign ahead of the 2025 Africa Cup of Nations. The brand operates on Logifuture technology, offering a portfolio of iGaming products including Simulate and Zoom Soccer.
Itauma said: “I’m delighted to be working with Bet9ja as I prepare for the biggest fight of my career so far. My Nigerian heritage and family have always been a source of pride, and this partnership is a powerful connection to my roots. I look forward to bringing my championship belts back to my father’s homeland.”
Logifuture Head of Content and Social Media Tom Beck said: “Moses Itauma is one of the most exciting young talents in global boxing.
“Moses has spoken about the strength he draws from his Nigerian roots and that makes him a natural fit for Bet9ja. For fans, he represents something special; a proud symbol of Nigerian toughness, talent and ambition on the global stage.
“Supporting his success means a lot to Logifuture and Bet9ja, and even more to our audience. We are looking forward to helping to share his journey with fans by providing exclusive access and behind-the-scenes content as he continues to build his reputation as one of the most explosive young fighters on the planet.”
Ayo Ojuroye, CEO of Bet9ja, said: “We’re incredibly excited to welcome Moses Itauma to the Bet9ja family. Moses embodies the spirit of resilience, power, and relentless pursuit of greatness that we champion. His Nigerian roots and global ambition make him a perfect fit for Bet9ja’s vision of empowering champions and delivering world-class player experiences. Partnering with Logifuture, we continue to elevate the standards of engagement in Nigerian sports.”
