BoyleSports has extended its long-standing partnership with Spotlight Sports Group (SSG) following the rollout of its Smart View racecards, the first of their kind for a UK sportsbook.
Since adopting the Smart View technology, BoyleSports has reported an 8% increase in sessions leading to a bet, with the Smart tab generating the highest conversion rate across its product suite. The feature offers three options for customers: a Quick view showing runners and odds, a Smart view with ratings based on course, distance and ground suitability, and a Pro view providing more detailed form analysis.
The extension of the agreement highlights the collaboration between BoyleSports and SSG in deploying data-driven solutions designed to broaden choice and insight for bettors, while supporting continued development of racecard innovations in the igaming and sports betting sector.
Daniel Smith, Spotlight Sports Group’s Head of Global B2B Sales, said: “It’s fantastic to see Smart View delivering such strong results for BOYLE Sports and offering an improved experience for customers. The uplift in betting sessions is proof that customers value intuitive, personalised tools, and we’re excited to continue working with BOYLE Sports to raise the bar for racing products.”
Adam Matues, Head of Sportsbook at BOYLE Sports, added: “Smart View supports our ambition to empower bettors to make confident decisions – the perfect example of bringing ‘Back Yourself’ to life through product innovation. Our customers want speed, clarity, and depth, and our revamped racecards deliver exactly that. The Quick, Smart and Pro tabs ensure we cater for every type of racing customer.”
