Bet Ahoy has launched in the UK using EveryMatrix’s turnkey platform under a multi-year agreement covering sportsbook, casino, platform technology and affiliate management services.
The partnership sees the UK-facing iGaming operator deploy EveryMatrix’s integrated technology stack, which includes player account management, sportsbook functionality, affiliate software and a horse racing solution. The agreement supports BetAhoy’s entry into the regulated UK iGaming market with a single platform provider.
Bet Ahoy is also the first UK operator to launch using EveryMatrix’s new front-end interface, which has been developed in-house and is designed to support customised user experiences while integrating with the supplier’s wider platform.
For EveryMatrix, the agreement adds another UK operator to its client portfolio as it continues to provide platform technology and related services to brands in the regulated iGaming sector.
The collaboration is intended to provide Bet Ahoy with the infrastructure required to operate sportsbook and casino products in the UK market while allowing EveryMatrix to supply its full turnkey solution to a newly launched iGaming brand.
Jonas Groes, Co-CEO, EveryMatrix, said: “Bet Ahoy is an exciting partner and the first UK brand to launch with our new front-end. Our UK expansion is strong with a significant number of turnkey success stories including BetGoodwin, Ken Howells, FitzBet and BetTOM.”
Sam Carrington, CEO, BetAhoy, added: “EveryMatrix has shown clear momentum in the UK and their technology gives us the platform, products and support needed to launch with confidence.”
