Hollywoodbets UK has expanded its online casino offering through a content agreement with Peter & Sons in the UK’s regulated iGaming market.
The partnership will see Peter & Sons’ slot portfolio integrated into Hollywoodbets UK’s platform, making the supplier’s games available to the operator’s British customers.
Hollywoodbets UK has operated under a UK Gambling Commission licence since 2019, offering sportsbook, online casino, live casino, horse racing and virtual sports.
For Peter & Sons, the agreement extends its distribution in one of the world’s largest regulated iGaming markets and builds on its expansion strategy. The supplier also said the partnership supports its plans to increase its presence in South Africa, where the wider Hollywoodbets brand has an established market position.
The agreement expands Hollywoodbets UK’s casino content portfolio while increasing the availability of Peter & Sons’ games across regulated jurisdictions.
Yann Bautista, Founder and Commercial Director at Peter & Sons, said: “Hollywoodbets is a brand with real presence, strong roots and a clear international growth story, so we are very pleased to begin this partnership through the UK market. The UK remains an important regulated territory for Peter & Sons, and this collaboration allows us to bring our games to another respected operator while also building a valuable connection ahead of our planned move into South Africa.”
Don Barker, Head of Operations UK at Hollywoodbets, added: “We’re pleased to add Peter & Sons to our UK casino offering as we continue to expand the range of games available to our players. Their portfolio brings a good mix of unique themes, strong game design, and proven mechanics, making them a valuable addition to our existing content. We look forward to working with them.”
