Kaizen Gaming has acquired GameplAI, an artificial intelligence-driven sports trading and analytics provider, in a move aimed at strengthening the technology capabilities supporting its igaming and sportsbook operations.
The company said the acquisition will allow it to integrate GameplAI’s technology into the sports trading systems used by Betano, Kaizen Gaming’s igaming platform. According to the company, the integration will focus on enhancing tools used for sports trading, player markets and performance analytics across its sportsbook offering.
GameplAI develops artificial intelligence and data analysis systems designed for use in sports trading environments. Its technology processes performance data and predictive analytics to assist operators in managing trading decisions, pricing markets and evaluating player performance metrics within sportsbook and igaming products.
Kaizen Gaming stated that incorporating GameplAI’s technology into its operations is intended to expand automation within trading processes and strengthen analytical tools used for market management and risk assessment. The company said the acquisition aligns with its broader strategy of investing in data science and artificial intelligence to support the development of its igaming and sports betting platform.
Following the acquisition, GameplAI will continue operating its business-to-business services, providing technology solutions to existing and future external partners. The company’s founders and team will remain involved in the business, supporting ongoing development and integration efforts under Kaizen Gaming’s ownership.
Kaizen Gaming operates several betting and igaming brands internationally, with Betano representing its primary online sportsbook and casino platform. The integration of GameplAI’s systems is expected to support trading operations across the platform as the company continues expanding its igaming presence in regulated markets.
Artificial intelligence and advanced data analytics have become increasingly important within the igaming and sportsbook sector, where operators use predictive modelling and automated tools to support trading strategies and customer engagement. The acquisition of GameplAI reflects continued investment in technology by igaming operators seeking to strengthen their data-driven capabilities.
Christos Tzalavras, Chief Product Officer at Kaizen Gaming, commented: “This acquisition reflects our long-term commitment to investing in technology and talent that enhances our core sportsbook capabilities. GameplAI brings deep expertise in AI-driven trading and analytics, and we are excited to integrate their proprietary technology into our ecosystem. What stood out to us throughout this process was the strong cultural alignment between our teams, a shared focus on innovation, execution, and performance. We believe this partnership will meaningfully accelerate our ambition to amplify the world‑class sportsbook experience we deliver to customers around the world. An obsession for top-tier customer experiences unites GameplAI and Kaizen Gaming, and I could not be more excited about what is ahead of us”.
Graham Savage, Co-Founder of GameplAI, commented: “We are thrilled to become part of Kaizen Gaming, a company that truly understands the transformative potential of AI-driven trading. This partnership allows us to further elevate our technology, expand our impact, and continue delivering with the same commitment and agility that define GameplAI. Together, we look forward to accelerating the future of data‑driven sportsbook operations.”
Nikos Volakis, Co-Founder of GameplAI, added: “Joining forces with Kaizen Gaming marks an exciting new chapter for GameplAI. From the outset, it was clear that our teams share a deep passion for innovation, precision and pushing the boundaries of what technology can achieve in sports trading. With Kaizen Gaming’s scale and strategic vision, we are confident that our combined capabilities will unlock new levels of automation, accuracy and performance.”
Tekkorp Capital acted as exclusive financial advisor to Kaizen Gaming on the transaction, with Wiggin LLP serving as the company’s legal advisor.
