BetArabia Adds Amarix Content to Expand iGaming Offer

BetArabia has entered into a content partnership with Amarix, a mobile-first developer of slot and crash games, to expand its igaming portfolio across the MENA region.

The agreement will see Amarix’s suite of games integrated into the BetArabia platform, providing players with access to a broader selection of mobile-optimised content. The titles are designed for high engagement, supporting BetArabia’s strategy of offering regionally relevant gaming experiences across its markets.

The partnership reflects a continued focus on product diversification within the MENA igaming sector, as operators seek to differentiate through technology, content variety, and alignment with local player preferences. Both companies have indicated the collaboration will prioritise responsible gaming practices as part of their rollout.

Amarix CEO, Aleksandra Mouton, commented: “As one of the leading regulated online casinos in Lebanon, partnering with BetArabia marks a major moment for our business. Working together gives us the perfect chance to distribute our gaming content to a wider audience in a key region.”

Tigran Geghamyan, Operation Lead – COO at BetArabia: “We’re thrilled to welcome Amarix to the BetArabia platform. This partnership reinforces our commitment to offering players in the region a world-class gaming experience powered by innovation and diversity.”