Betbazar Rebrands, Prepares for Another Record-Breaking Year

Betbazar, a gaming industry global sales house, has announced a rebrand that will highlight the company’s core values including speed, innovation and the search for best-in-market partners.

Following an outstanding period of growth for the company, Betbazar is ready to continue positioning itself as one of the industry’s favourite suppliers for high-velocity, next-gen gaming products and solutions.

During the Euro 2020 and Copa America, the company identified a huge amount of demand for Efootball as the ideal cross-sell during the summer’s sporting action.

It correctly predicted this would continue throughout this year and that there would be significant synergy between the two, ensuring a hugely successful surge in revenue and engagement on behalf of its operator partners.

Unafraid to take risks on companies that it sees potential in, Betbazar digs deep into their clients’ pain points, figuring out where they could be stronger and presenting a solution relevant to them based on their vast industry experience across multiple verticals.

Commenting on the company’s rebrand, CEO Alex Iaroshenko, said: “Betbazar has come a long way in a very short space of time. We identified that the industry needed a sales house that could recognise different companies’ potential and connect them to their mutual benefit and that has taken off on an unprecedented scale.

“So much so, that we needed to update our look to reflect our place in the industry. This look conveys the bold and reliable company that we have become, and we look forward to carrying our fantastic momentum in 2022.”

Dedicated to sourcing the market’s best products to deliver unmatched efficiency to operators, Betbazar has established itself as the ultimate industry matchmaker. The company specialises in innovative content, odds and streaming services, as well as advanced AI-based personalisation tools to drive player engagement.

With a client roster including Bet365, Parimatch, BetVictor, Fortuna and William Hill, Betbazar has proven key to driving incremental revenue and digital transformation for the industry’s leading sportsbooks.

Published on:

Interview with Fraser Linkleter, CMO at Slots Temple

We caught up with Fraser Linkleter, CMO at Slots Temple:   Slots...

Intelitics Strengthens Relationship with GiG in Industry First

Intelitics has become the first User Acquisition and Affiliate platform in the...

NuxGame Teams with Customer-Led CRM Marketing Solution Optimove

NuxGame, the experienced gaming and betting software provider, has struck a partnership...

IWG and ALC Partner on Omnichannel Games

Instant Win Gaming (IWG), a leading eInstant supplier to WLA/NASPL lotteries, has...