BetBudget Launches Marketing Campaign for Cheltenham Festival
BetBudget, a user-friendly budgeting app for betting enthusiasts, has initiated its first consumer marketing campaign for the 2023 Cheltenham Festival. The campaign, endorsed by four-time Festival winner Harry Skelton, includes a variety of promotional activities such as experiential marketing, brand ambassador activation, social media content, digital and print advertising, and aims to entice customers to download and use the app that helps track gambling spend across multiple betting and bank accounts.
As part of the campaign, Festival-goers who have downloaded the BetBudget app can visit the BetBudget Café during the four-day event and enjoy a complimentary bacon bap. The café is conveniently located directly opposite Cheltenham Spa station. In addition, BetBudget ambassador and influencer Stephen Power, also known as ‘Racing Blogger,’ will appear at the café to boost awareness and interact with customers.
To attract more users, Skelton and Power are leveraging their significant social media platforms to share exclusive BetBudget content and stress the importance of monitoring gambling spend to their followers. The campaign also includes a digital and print advertising initiative across national and regional Reach plc sites, accompanied by a competition to win cash prizes of up to £500 for those who download the app via the Mirror.
Skelton, the 2020/21 Champion Jockey and a strong contender at this year’s Festival, commented on the campaign, “As a free app, downloading BetBudget is a simple step that horse racing bettors can take to help stay in control of their spending. I’m delighted to be working with BetBudget and Department of Trust to showcase the advantages it brings during the racing season’s highlight.”
Department of Trust CEO Charles Cohen added, “While BetBudget is relevant for all bettors, it is particularly attractive to regular horse racing punters. Using BetBudget, they can monitor their spend and ensure they stay within their limits across different operators and bank accounts.”
The BetBudget app is a personal budgeting tool from the Department of Trust that uses OpenBanking to provide a customer-friendly solution to financial health checks for gambling operators. The app provides a seamless alternative to operator checks, which are presently based on invasive paper checks of bank statements and P60s, and is entirely based on customer consent. The free BetBudget app is available to download at www.betbudget.app.