Sportsbook supplier BETBY has entered into an agreement with NuxGame, a provider in the iGaming sector.
As a result of this agreement, NuxGame will implement BETBY’s sportsbook solution, a product utilized by various markets globally. This solution applies to both newly established and mature jurisdictions within the iGaming sector.
In addition, NuxGame will introduce its clients to BETBY’s esports offerings, which are part of the Betby.Games collection. This collection features video game products and in-house competitions. This collaboration allows NuxGame to cover a wider scope of sports events and to enhance its presence in the esports betting area, offering a more varied iGaming experience to its customers.
The agreement makes NuxGame one of several brands that have integrated BETBY’s sportsbook and esports products. These products have been linked to an increase in customer interaction across traditional sports and esports betting.
Furthermore, the agreement offers NuxGame’s customers increased betting opportunities, as BETBY hosts over 700,000 competitions.
NuxGame, a known provider of gaming software, has been providing online gaming and sports betting solutions to clients in regulated markets globally since 2018.
Chris Nikolopoulos, Chief Commercial Officer at BETBY, said: “Partnering with forward-looking brands excites us a great deal as we continue to improve our offering by tapping into further innovation which will benefit both BETBY and our partners. Integrating with NuxGame will only enhance our products and will certainly give NuxGame’s customers next-level betting opportunities.”
Bar Konson, Head of Sales and Business Development at NuxGame, said: “We are thrilled with the opportunity to collaborate with BETBY, with the company’s products and platform renowned for its vast array of markets and content for its partners. We have no doubt this integration with BETBY will perform incredibly well and increase engagement, we anticipate this being a fruitful new partnership.”
