BETBY Expands Bet Builder with Introduction of Cricket Markets

BETBY has incorporated Cricket and several other sports into its recently revamped product, Bet Builder. This integration enriches the distinctive betting experiences provided by BETBY, bolstering its position in the industry.

Cricket, enjoying increased popularity among betting enthusiasts in recent years, presents a wealth of opportunities for engagement, particularly amid ongoing events like the 2023 Ashes series. Incorporating Cricket markets into Bet Builder 2.0 empowers players to construct personalized bets on this widely followed sport, augmenting their flexibility when making wagers.

BETBY’s Bet Builder, a solution renowned for enhancing engagement and activity for clients, now also includes other sports like Ice Hockey and Basketball. Further additions are on the horizon to expand BETBY’s diverse content portfolio.

In line with its dedication to providing customers with an extensive array of wagering opportunities, BETBY has boosted the number of soccer events by 10%. Bet Builder enables players to place combination bets within the same event, and customize their bets by choosing multiple selections, with odds amplified by each added leg.

This expansion is the latest in a series of product developments from BETBY. The brand continues to broaden its portfolio with new markets and leagues, as well as increase the number of Esports disciplines available, and add player props for several new leagues.

BETBY has also made significant investments in its internal risk management and trading tools to ensure the brand retains a competitive edge in the industry and delivers optimal service to its customers. These tools will assist in managing risks effectively and responding more efficiently to market shifts, further solidifying BETBY’s commitment to advancing the sports betting industry.

Aglaja Geta, Senior Product Owner at BETBY, said: “We are constantly striving to provide the best solutions and services for our players and the enhancement of our Bet Builder product is a testament to this.

“We are sure to see increased levels of engagement and interest from players as our innovative sportsbook offering continues to develop with more cutting-edge products and an enhanced portfolio of content.”