BetCity, a well-known online casino operator in the Netherlands, has added Cherry Play to its expanding roster of content partners. This partnership will bring Cherry Play’s diverse game portfolio to BetCity’s platform, offering players a fresh selection of titles.
Cherry Play, a newly established game studio led by industry veteran Olga Bajela as CEO, has gained attention with its innovative subscription-based commercial model. Instead of the typical revenue share model, BetCity has opted to pay a license fee to access and distribute Cherry Play’s content.
Since its market debut in December, Cherry Play has launched a range of classic slot titles, including Multi Banks, Super Coin, and the Golden Cherry Jackpot system. These games are now available to BetCity players, with more titles set to be added as they are developed by the studio.
The games are built on the robust Bragg Gaming technology stack, ensuring high-quality content and seamless integration for operators. Cherry Play’s ambition to disrupt the iGaming market with its unique commercial model and innovative game offerings is evident, with plans for licensing beyond the Netherlands.
Olga Bajela, CEO of Cherry Play, said: “BetCity needs no introduction. This is one of the most successful online casino brands in the Netherlands and we are thrilled to see our first run of slot games land in its lobby.
“Studios live and die on the quality of their games, and that’s why we are committed to producing high-quality slots helped in part by the capabilities of the Bragg Gaming platform. But we also believe there are other areas in need of innovation and that’s why we offer a unique subscription model.
“We believe this combination of top-notch content and a smart commercial offering makes working with Cherry Play a no-brainer for operators in the Netherlands and soon, beyond.”
