BetComply has strengthened its leadership team with the appointment of Jez White as its first Safer Gambling & Sustainability Specialist. White, who previously served as Director of Player Protection Systems and Analytics at Entain, brings extensive expertise in responsible gaming, risk management, and player protection technology.
In his new role, White will oversee the development and implementation of safer gambling strategies, conduct audits of existing models, and design customer relationship management (CRM) strategies for BetComply’s clients. His experience at Entain included leading the introduction of advanced player protection measures, incorporating pattern recognition models and real-time interaction technology to enhance responsible gaming practices.
BetComply has been expanding its senior team, with this latest appointment following the addition of Paola Menchem in February to lead its legal and regulatory compliance services. The company continues to position itself as a key player in iGaming compliance, ensuring operators meet evolving regulatory and player protection requirements.
Daniel Brookes, CEO of BetComply said: “We’re thrilled to welcome Jez, who has been at the very cutting edge of regulated online gaming for many years now. Few, if any, can match his level of expertise, and this is a major coup for BetComply and our partners. His insights and experience will be invaluable as we continue to set new benchmarks in compliance and sustainability.”
Jez White, Safer Gambling & Sustainability Specialist at BetComply, added: “I’m incredibly proud of the advancements made in player protection during my eight years at Entain, and I’m now excited to join BetComply. They have very quickly emerged as the leading compliance firm in our industry, and I’ll be contributing to their vision of creating a safer and more sustainable gaming sector.”
