BetConstruct and Fast Track have expanded their successful partnership to offer a comprehensive, AI-driven player engagement and CRM solution tailored to the growing iGaming market in Latin America.
The collaboration, which began in 2024, is designed to help operators in Latin America enhance their market presence, especially during a time of significant regulatory changes that are expected to fuel the region’s iGaming growth in the coming years. With partners such as Suprema Gaming and VBET already benefiting from the integration of the BetConstruct and Fast Track platforms, this partnership aims to further support local operators in adapting to the evolving landscape.
By combining BetConstruct’s extensive range of gaming solutions, including casino, sportsbook, virtual games, and live dealer options, with Fast Track’s advanced CRM platform, operators can now offer personalized 1:1 experiences at scale. The integration leverages AI technology and real-time data to drive player retention and engagement, providing operators with tools to navigate the region’s regulatory requirements while enhancing customer interactions.
BetConstruct’s technology is designed to meet the needs of operators across various markets, offering flexible solutions that can adapt to different regulatory environments. The company’s offerings support operators in expanding their businesses and meeting player expectations across global iGaming sectors.
Fast Track, with its innovative Singularity Model, delivers the first fully automated, real-time, 1:1 player experiences in the iGaming industry. This model uses AI and real-time data to create detailed player profiles, enabling operators to tailor content, communication channels, and timing to individual players. Additionally, Fast Track’s Data Studio provides advanced analytics tools that allow operators to quickly access data and make informed, data-driven decisions.
Together, BetConstruct and Fast Track are setting a new standard for personalized player engagement in Latin America’s rapidly expanding iGaming market.
Simon Lidzén, CEO and Co-Founder of Fast Track, highlighted the significance of the partnership: “Latin America, especially Brazil, represents an exciting growth opportunity for iGaming operators. It is a pleasure to collaborate with BetConstruct to bring the best technology available to operators in the region, helping them deliver exceptional experiences to their players.”
“By leveraging BetConstruct’s world-class product suite alongside our CRM capabilities, we are enabling partners to create deeply personalised player experiences that foster loyalty and long-term success.”
Gegham Yegoryan, Chief Product Officer at BetConstruct, said: “This partnership allows operators in Latin America to deliver targeted engagement strategies tailored to local players. With iGaming interest continuing to grow in the region, we are excited to support operators in achieving their goals with innovative tools and solutions.”
