JugaMax, one of the largest and most established casino operators in Paraguay, has partnered with Oddin.gg to integrate esports betting through Oddin.gg’s iFrame solution. The deal gives JugaMax a comprehensive esports product covering major competitive titles, supported by 24/7 eSims content as the operator expands into new content verticals.
Certified by Paraguay’s Comisión Nacional de Juegos de Azar (CONAJZAR), JugaMax has built a strong position in the country’s regulated gaming market with an offering that spans live casino, slots, video bingo, poker, and virtual sports. The partnership with Oddin.gg marks a strategic expansion into esports, a vertical the operator sees as central to its next phase of growth.
Paraguay’s gambling sector provides a strong backdrop for the move. The enactment of Law No. 7348/2025 ended the country’s long-standing gambling monopoly and opened the market to private operators for the first time. Gambling revenue in Paraguay also reached a record high in 2025, up almost 23% year-on-year, and regulators are actively exploring additional sports betting licenses.
Through Oddin.gg’s iFrame, JugaMax will offer its players access to a full esports betting product spanning the most popular competitive titles. The integration also includes eFootball, one of the most popular formats in Oddin.gg’s eSims range of 24/7 head-to-head PvP simulations. JugaMax players will also gain access to the Valkyrie Cup, Oddin.gg’s female eFootball league and the only one of its kind on the market, complementing its established male competition. Together, the two leagues give JugaMax a differentiated, always-on eSims offering that reaches a broader audience and keeps engagement high across all hours of the day.
The partnership comes shortly after Oddin.gg was named Best Esports Provider at the SAGSE Latam Awards and adds to a regional footprint that reflects Latin America’s increasing importance to the company’s global strategy. Oddin.gg recently earned GLI certification (SY-711) for its iFrame solution in Brazil and secured registration with the Buenos Aires, Argentina regulator LOTBA. The company also operates a dedicated trading hub in Lima, Peru, giving it on-the-ground coverage across Latin American time zones. As regulation advances across the region, Oddin.gg’s investment in certified, compliant infrastructure reflects the standards operators and regulators now expect.
Pablo Bergesio, President of JugaMax, commented: “Oddin.gg stood out for its technological strength, the depth of its data, and the ability to deliver dynamic real-time experiences. This partnership allows us to advance our innovation strategy by incorporating new verticals that respond to the expectations of today’s users. With a complete esports offering, including eFootball, we are taking another step toward a more interactive, continuous entertainment proposition that is aligned with global trends.”
Juana Bischoff, Senior Business Development Manager for LATAM at Oddin.gg, added: “JugaMax has real weight in Paraguay’s gaming market, and the way they approach esports tells you a lot about the operator. They have already committed to dedicated marketing activities for esports fans and are building esports into their long-term roadmap. Paraguay is going through a serious regulatory evolution right now, and working with an operator that holds itself to that standard makes this a partnership we are genuinely excited about.”
