BetConstruct and Fast Track Partner for Advanced CRM Integration

BetConstruct and Fast Track have announced a strategic partnership to integrate their innovative technologies, enabling BetConstruct operators to seamlessly utilize Fast Track’s solutions.

BetConstruct, recognized globally for its advanced gaming and sports betting solutions, has partnered with Fast Track, known for its CRM technology tailored specifically for the iGaming industry. This collaboration is seen as a significant step towards enhancing the player experience by combining BetConstruct’s comprehensive offerings with Fast Track’s expertise in scalable player engagement through AI technology.

For the first time, BetConstruct has integrated a third-party CRM solution, highlighting the growing confidence in Fast Track’s transformative approach to CRM within the iGaming industry. This integration will enhance BetConstruct’s diverse range of services, including online sports betting, casino games, and crypto solutions, with Fast Track’s AI-powered CRM platform.

Fast Track is distinguished by its real-time data capabilities and automation, enabling 1:1 player experiences at scale. Its flagship product, Fast Track CRM, integrates smoothly with gaming platforms, distribution channels, and bonus engines, using real-time data to facilitate targeted campaigns and dynamic, personalized player journeys.

With this integration, BetConstruct operators will benefit from a straightforward onboarding process with Fast Track, gaining access to real-time information and the ability to make data-driven decisions. This integration not only accelerates the time to market but also allows BetConstruct’s partners to optimize their player engagement strategies immediately.

Central to this partnership is the Singularity Model, an advanced AI-driven system designed to enhance player experience, retention, and loyalty. By continuously analyzing player behaviour in real time, the Singularity Model delivers personalized content through the appropriate communication channels at the right time. It adapts dynamically to individual player preferences and patterns, ensuring tailored interactions and unprecedented levels of engagement.

“We are thrilled to partner with Fast Track, a company that mirrors our ethos of innovation and excellence,” said Gegham Yegoryan, CPO of BetConstruct. “This partnership is more than a collaboration; it’s a fusion of strengths, bringing together BetConstruct’s comprehensive gaming and betting solutions with Fast Track’s unparalleled expertise in player engagement and retention.”

Simon Lidzén, CEO and Co-Founder of Fast Track, expressed his enthusiasm for the collaboration, stating, “Joining forces with BetConstruct represents a significant leap forward in our mission to digitalise the iGaming industry. Together, we are set to deliver a gaming experience that is not only enjoyable but deeply engaging, personalised, and, above all, player-centric.”

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