BETER Adds Global Cricket Content to iGaming Offering

BETER has expanded its igaming sports portfolio with the addition of official live data and odds from cricket tournaments and leagues across more than 30 countries, including India, Australia, the United States, South Africa, and Kuwait.

The expanded offering, made possible through partnerships with leading content providers, includes coverage of approximately 2,400 matches each month. This spans international competitions and domestic leagues, such as the Indian Premier League (IPL), ICC World Cup, SA20, Big Bash League, and the Twenty20 Blast, as well as over 140 Tier 1 and Tier 2 leagues globally.

In addition to top-tier competitions, BETER is also delivering coverage of a wide range of Tier 3 and Tier 4 events not commonly supported by other suppliers. These include the T10 European League, Akluj Rural Championship, KCC T20 Emerging League, KCC T20 Elite Cup, and Minor League Cricket in the US.

Cricket fans will be able to access a variety of match formats including ODI, T20, T10, and the emerging T5 format. BETER reports that its trading models aim to deliver a stable operator margin of over 7%, supported by its data-driven approach.

This addition broadens BETER’s existing sports portfolio, which already includes its proprietary Setka Cup for table tennis and the BSKT Cup basketball league. Together, these events account for more than 11,000 live-streamed monthly fixtures, each accompanied by real-time data and betting markets.

Maksym Vitushko, Sports General Manager at BETER, said: “At BETER, our mission is to deliver the most dynamic and engaging fast-betting experience, and the addition of official cricket tournaments is a strategic step that aligns perfectly with this goal.

“Cricket is not only one of the most in-demand sports among our clients, but it also offers a unique structure with a high volume of micro-events—such as overs and innings—which allows us to offer a wide variety of innovative markets, including ‘exact number of runs’ or ‘over totals’. This translates into more frequent betting opportunities and a richer, more exciting experience for bettors.

“We’re excited to bring new value to our clients’ bettors through cricket contests, and we are confident this move will significantly enhance their offerings.”