BetFlag has expanded its igaming offering in Italy through a new partnership with ENJOY, marking the supplier’s first operator deal in the regulated market.
The igaming agreement enables BetFlag to integrate a selection of ENJOY’s titles, including HotFire Diamonds XXL and Energy Roulette Hold & Win, into its platform. The rollout forms part of the operator’s ongoing efforts to enhance its content portfolio within Italy’s competitive regulated environment.
ENJOY recently obtained certification to operate in the Italian market, allowing it to distribute its igaming content through licensed operators. The partnership with BetFlag provides an initial route to market as the supplier expands its presence across regulated jurisdictions.
BetFlag, part of the Lottomatica Group, operates within Italy’s established regulatory framework, where operators continue to broaden their igaming offerings through supplier integrations. The addition of ENJOY’s content contributes to the range of games available to its player base as competition in the market continues to evolve.
Christos Zoulianitis, Chief Commercial Officer at ENJOY, said: “Partnering with BetFlag represents an important milestone for us.
“Its strong reputation and understanding of local player preferences make it an ideal partner as we continue to roll out our portfolio across the country.
Laviero Saganeiti, Casino Project Manager at BetFlag, added: “ENJOY’s varied portfolio stands out for its production quality and creative mechanics, making it a strong addition to our digital casino offering.
“Integrating its games allows us to further diversify the entertainment available to our players while continuing to work with innovative content partners.”
