Betfred has expanded its iGaming content offering through a new partnership with Gaming Corps, marking the supplier’s debut with the UK operator.
The agreement introduces Gaming Corps’ portfolio to Betfred’s online casino platform, with the rollout centred around the supplier’s new scratchcard-style instant win title, Instant Blitz. The game features a Prize Pot mechanic alongside expanding rows, multiplier functions and bonus triggers, adding another instant-play format to Betfred’s wider iGaming portfolio.
The launch also includes Gaming Corps’ Smash4Cash™ titles such as Piggy Smash and Bass Rewards, extending the supplier’s presence within the UK iGaming market through a mix of instant win and slot-based content.
Gaming Corps, which is publicly listed in Sweden, has continued to expand across regulated iGaming jurisdictions through operator partnerships and aggregation agreements. The company’s portfolio includes slot, multiplier, mine and table game formats, alongside proprietary mechanics developed for online casino environments.
Betfred, founded in 1967, operates across retail betting, online sportsbook and iGaming verticals in the UK market. The operator maintains a nationwide retail estate and online gaming platform, with ongoing involvement in sports sponsorship across horse racing and rugby league.
The partnership reflects continued supplier competition within the UK iGaming sector as operators look to diversify content libraries with alternative game formats and instant-play products alongside traditional slot releases.
Graham Greensmith, Chief Commercial Officer at Gaming Corps, said: “Collaborating with Betfred carries real significance for us, both because of the operator’s position in the UK market and because it gives us a strong platform for Instant Blitz. We see this format as an exciting addition to the casino space, one that blurs the lines between scratchcard and slot. We will also be building out the series with titles inspired by some of the more familiar worlds and characters from across our existing portfolio, so there is plenty more to come.”
Chris Young, Head of Category for Lotto at Betfred added: “The partnership with Gaming Corps gives us the opportunity to introduce a vertical that feels a little different from the more familiar casino experience. Instant Blitz has strong appeal in that respect, particularly for a more casual Lotto audience looking for something quick, accessible and easy to engage with, while still sitting naturally within the wider Betfred lineup. We are very pleased to be bringing it on board”
