BetGames Appoints Adam Lahouiri as Head of Product

BetGames, a provider of live dealer and betting games, has announced the appointment of Adam Lahouiri as the new Head of Product. Lahouiri’s role will be pivotal in driving BetGames’ content development initiatives.

With a background in Entain, Lahouiri brings extensive industry experience and valuable insights to support BetGames’ ambitious plans for launching new content. He will also focus on optimizing and enhancing the existing product offering and customer development tools.

Lahouiri has a successful track record of leading key product developments, including the creation of innovative live dealer games and the launch of Ladbrokes’ live lobby platform, Game Show World. His collaboration with Entain’s in-house product team has resulted in successful concepts and products.

As part of the BetGames team, Lahouiri will work closely with the company’s strategy of adapting to the evolving needs of modern players. His efforts will contribute to revenue growth and player engagement across BetGames’ portfolio.

In his new position, Lahouiri will continue to foster innovation by introducing unique game styles to the market. His commitment to delivering exceptional player experiences will further enhance BetGames’ reputation as a market leader in player loyalty and engagement.

BetGames’ appointment of Adam Lahouiri as Head of Product reflects the company’s dedication to staying at the forefront of the iGaming industry, providing innovative and engaging content to meet the evolving demands of players.

Commenting on the appointment, Ian Catchick, Chief Product and Business Development Officer said: “Adam joining our team is a major boost to our ongoing product development efforts.

“His skills and knowledge will be invaluable to the evolving demands of our goals to create new live and RNG content, both key areas that match the changing needs of our players while taking our existing products and developing them to further cement our status as the industry’s leading tier-one provider of bespoke studio content.”

“We see his new role as a fantastic opportunity to significantly boost our efforts to drive growth and revenue – providing long-term, sustainable entertainment for players, as well as creating live dealer and betting games content that engages and excites like no other. Welcome aboard, Adam!”

Adam Lahouiri, Head of Product at BetGames, added: “Joining a truly tier-one supplier brand like BetGames is an incredible opportunity for me to leverage my experience in creating just the same kind of content that they themselves have become renowned for.

“Having enjoyed a fantastic career in live gaming, I’ve gained a unique insight into the products that make the vertical tick and the players that enjoy them.

“I’m thoroughly looking forward to getting started on bringing all my knowledge to bear on BetGames’ exciting content plans and doing my part to keep it at the fore of Live Casino experiences.”

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