Playson has expanded its presence in Africa through a partnership with KingMakers that will bring a selection of the supplier’s games to BetKing players in Nigeria.
The agreement will see Playson content integrated into BetKing’s platform through the EveryMatrix aggregation platform. The rollout focuses on titles adapted for the Nigerian market.
Among the first games to be made available are Coin Strike: Hold and Win, Energy Coins: Hold and Win and Sevens & Fruits: 20 lines.
KingMakers operates the BetKing sportsbook and gaming brand across several African markets. The partnership is intended to expand the operator’s casino offering while providing Playson with additional distribution in Nigeria.
The launch adds to Playson’s recent activity across African markets and further extends its reach in the region’s iGaming sector.
Nigeria remains one of the continent’s largest betting markets, with sportsbook products continuing to dominate player activity while casino content gains traction through online and mobile channels.
Through the agreement, BetKing customers will gain access to a broader range of casino games, while Playson strengthens its distribution network across Africa through a partnership with one of the region’s established operators.
Conor Jenner, Senior Sales Manager at Playson, said: “Partnering with KingMakers is another exciting step in our expansion across Africa, a region that continues to present significant opportunities for growth and innovation.
“BetKing has built a formidable reputation and loyal player base in Nigeria and beyond, making them an ideal partner for our content. We are particularly pleased to launch with a selection of games optimised specifically for African markets, ensuring players receive a highly engaging entertainment experience from day one.”
Nick Baker at KingMakers, said: “Playson’s portfolio features a strong mix of proven-performing content and engaging gameplay, making this partnership an excellent addition to our casino offering.
“We are committed to delivering first-class entertainment experiences for our players, and integrating games tailored for our markets supports that ambition while strengthening the quality of content available through BetKing.”
