BetMGM, a prominent player in the iGaming and sports betting industry, has announced a new exclusive online casino content rights partnership with Fremantle, a global leader in entertainment content production and distribution. This multi-year agreement grants BetMGM the intellectual property rights to iconic game shows “The Price is Right” and “Family Feud” for use in slots, table games, and non-traditional casino games, paving the way for BetMGM to develop customized online casino content around these popular brands.
As part of the partnership, BetMGM will be featured as a sponsor in select weeks of the upcoming seasons of “Family Feud” and “The Price is Right,” with exclusive integrations and activations that have never been seen before. The two companies plan to unveil further details of these partnership activations throughout 2025.
BetMGM’s online casino currently hosts over 3,500 titles across North American markets, including one of the largest state-by-state exclusive jackpot networks. The network features more than 20 game titles, with notable games like MGM Grand Millions, Bison Fury, and Loot’En Khamun and the Dead Sea Scrolls.
In addition to its expanding game offerings, BetMGM continues to emphasize responsible gaming, integrating the GameSense program within its mobile and desktop platforms. Developed by the British Columbia Lottery Corporation and licensed to MGM Resorts, GameSense provides players with the tools and resources needed to play responsibly. This is part of BetMGM’s ongoing commitment to offering a safe and enjoyable digital gaming experience.
The BetMGM and Fremantle partnership was brokered by Erica Gadecki and her team at Fremantle, alongside Simon Murphy at PrimeTime Play.
“This partnership unlocks various ways for BetMGM and Fremantle to collaborate and expand our brand,” said Adam Greenblatt, Chief Executive Officer, BetMGM. “‘Family Feud’ and ‘The Price is Right’ are two of the most popular game shows in North America, and we look forward to bringing their fun and excitement to our online casino in various exciting ways.”
Suzanne Lopez, COO of Fremantle North America, said, “Our exclusive deal with BetMGM and our premier game show IP represents a significant milestone for us both. This innovative collaboration paves the way for in-game branding across diverse online casino categories, while also providing opportunities for integrated TV sponsorships. It’s all about enhancing how fans of “The Price Is Right” and “Family Feud” connect with the shows in fresh, immersive ways.”
