Betmotion, the leading Latin American gambling site dedicated to Sportsbook, Casino and Bingo games, enjoyed a significant rise in bets and 45% new users on the back of the World Cup.
As the final confetti fell from Argentina’s celebrations, Betmotion were also cheering the impact of the world’s biggest football tournament.
During the build up to the inaugural winter World Cup, Betmotion invested in a wide selection of initiatives to make this event a milestone in the company’s 14-year history. Campaigns included promotional projects and activations using its team of ambassadors. This year’s edition of the competition made betting even more present in the culture of Brazilian fans, which guided all the brand’s movements in the period leading up to kick-off.
Betmotion reported a 45% increase in new users who placed bets on the site during the 64 games in Qatar, boosting total bets. Interestingly, Brazil’s five matches only represented 10% of the total volume of bets after the pre-tournament favourites crashed out in the last eight.
Another noteworthy point on Brazilian betting behaviour was 56% of bets on Betmotion were made live, during the match in question. The data revealed that many fans followed the games with their cell phones in hand, connected to the TV and using the available odds.
“We are very happy with the numbers that Betmotion achieved during the World Cup. There were months of planning, numerous actions focusing on the main football competition in the world. Betmotion operates using state-of-the-art technology, with differentiated service to users, and this generates the confidence of players. For all these reasons, we surpassed our objectives with the World Cup in Qatar”, commented Fernanda Gomes, Betmotion Marketing Manager.
To attract new users, Betmotion promoted the “Bolão da Copa”, a campaign that offered BRL 100,000 in prizes for players. In addition, it created several activations with its team of ambassadors, especially with Negrete, who was present in Qatar and generated content for the brand directly from the host country of the tournament.
