BetRegal Continues Marketing Services Collaboration with The Unit

The Unit, a top-tier provider of digital marketing and product development for the sports betting and igaming industries, will extend its partnership with online sportsbook and casino operator, BetRegal, following a successful inaugural year.

Over the past five years, The Unit has established a robust reputation as a global service provider for the sports betting and igaming sector. It will continue to support BetRegal in its growth in the Irish sports market and beyond.

BetRegal, originally from Canada, has made a significant footprint in specific regulated igaming markets worldwide. The operator has solidified its name through its sponsorship of the Sky Sports News (SSN) channel in Ireland, where it covers the broadcaster’s nightly 10 pm wrap-up show.

During this partnership, a series of well-regarded BetRegal advertisements were broadcasted on Sky Sports’ channels, forming part of a wider linear package of high-quality assets backed by The Unit’s leading MarTech innovation team.

Additional initiatives included a Sky Sports News homepage takeover, aligning the BetRegal brand with SSN Ireland, and a Twitter-led social strategy. By using topical humor and trending hashtags, The Unit quickly built an engaged community of 4,000 Twitter users for BetRegal, subsequently boosting acquisition and retention rates, along with a significant increase in first-time depositors (FTDs).

BetRegal has also been involved in football as the primary sponsor of Dundalk FC, during a period when the League of Ireland’s attendance and fan engagement have reached record highs.

In this collaboration, BetRegal has demonstrated community involvement by donating jersey space to Watch Your Back MND, an organization founded by Dundalk resident, Roy Taylor, who was diagnosed with Motor Neurone Disease in 2018. Through this initiative, a special jersey auction last year raised €10,000, further emphasizing Dundalk’s position as a community-focused club.

Paddy Casey, Co-founder at The Unit said, “BetRegal has been blazing a trail in the Irish gaming market, and it’s been such a rewarding and enjoyable experience for The Unit to become a rudder for their marketing strategy as we’ve grown the brand together. Naturally, we’re thrilled to continue to work in creative collaboration with BetRegal to ensure their wider growth. We have seen various successes so far, and we were particularly proud of the positive work we were able to do in the community as part of the sponsorship of Dundalk FC.

“We’re very excited about the journey ahead for BetRegal, and we look forward to working on new projects where we can continue to provide our world-class marketing services and build on the good work we have carried out to date.”

Aly Lalani, Head of Marketing at BetRegal added, “The Unit have done a fantastic job for BetRegal across an expanding remit and we couldn’t praise their marketing services and collaborative approach highly enough. We always want to team up with partners who allow us to authentically embrace the sporting culture of any given market, integrating seamlessly into the local ecosystem and building awareness of our brand in responsible fashion with a distinctive voice.

“The Unit have helped us imbue strong consumer confidence and recognition in the BetRegal brand, while their digital marketing assets and templates have also demonstrated international flexibility, since we have also deployed them to good effect across our other North American campaigns. We look forward to continuing this partnership over the coming months ahead across sports, sports betting and an upcoming pivot into casino as well.”

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