RubyPlay, a B2B iGaming development studio, is expanding its presence in Latin America through a new partnership with Betsul, a prominent operator in Brazil.
This agreement enables RubyPlay’s diverse range of content to go live on Betsul’s platform. Players will now have access to innovative titles such as Shake Shake Money Tree and the Immortal Ways series, which features the cutting-edge Immortal Ways mechanic, offering up to 10,000 ways to win in each release.
Betsul, established in 2019, has quickly grown to become one of the leading operators in Latin America. With a substantial player base across Brazil, this partnership will introduce RubyPlay’s games to a significant number of new customers.
This collaboration is part of RubyPlay’s strategic effort to achieve further growth in key markets, particularly within Latin America.
Dr. Eyal Loz, Chief Product Officer at RubyPlay, said: “Latin America – and specifically Brazil – continues to be a key market for us at RubyPlay, so we’re excited to be bringing our acclaimed games to Betsul, one of the region’s top operators.
“2024 is set to be an important year for us in terms of growth and player engagement, and we’re excited to see the performance of our titles with this partnership. We look forward to garnering plenty of success alongside Betsul.”
Andreia Oliveira COO at Betsul, added: “As a top choice for many players in Brazil, we’re thrilled to be bringing RubyPlay’s state-of-the-art, forward-thinking games to our platform and, in turn, enriching our content offering.
“With their slots garnering praise from customers and operators alike for their unique mechanics and player engagement rates, we’re certain that our players are going to embrace RubyPlay’s releases.”
