Better Collective Expands Across The Americas With Playmaker Capital Acquisition

The iGaming industry has witnessed a significant development as Better Collective (BC), a key player in the sector, finalises a definitive agreement to acquire Playmaker Capital.

This Toronto-based digital sports media company is recognised for managing a robust collection of sports media entities across The Americas.

The strategic move will elevate BC’s market presence–particularly in South America–by harnessing Playmaker’s substantial audience reach. And it will also reinforce Better Collective’s standing in the USA and Canada.

The €176 million (£152.8m/US$188.5m) acquisition is Better Collective’s second-largest financial venture and brings an additional 200 million visits per month to BC’s roster of digital sports media brands.

Notably, the leadership team from Playmaker Capital will remain to navigate the business’s ongoing growth.

The financial structure of the transaction is dual-faceted, comprising 65 percent in Better Collective shares and 35 percent in cash, with shares valued at SEK270.48-per-share.

Playmaker Capital has a recorded revenue of €55 million (£47.8m/US$58.9m) and an EBITDA of €15 million over the past twelve months.

The addition of Playmaker Capital’s sports media brands complements Better Collective’s strategy of managing leading sports media properties and fortifies its position as a preferred partner for brand activation within sports contexts.

Better Collective, already familiar with Playmaker Capital’s premium sports media brands through prior media partnerships, values the established brand quality and audience engagement that these entities bring.

Natural Synergy

In conclusion, the acquisition promises enhanced scale, product diversification and synergistic growth, positioning Better Collective at the forefront of iGaming market leadership in South America and fortifying its influence throughout the Americas.

Asserted Jesper Søgaard, Co-founder and CEO of Better Collective: “Acquiring Playmaker Capital is in many ways transformational for Better Collective and will be an important milestone in our journey towards becoming the leading digital sports media group.

“For years, Playmaker Capital has built incredibly strong sports media brands and excited sports fans across the Americas with high-quality sports content, cultivating a loyal and dedicated following.

“The skilled team behind Playmaker Capital brings a unique set of media competencies that will boost our organisation. Saying that I am excited to welcome the new team to the Better Collective group would be an understatement.”

Jordan Gnat, Co-founder and CEO of Playmaker Capital, added: “Over the past 12-months I have been talking a lot about a transformational deal for Playmaker and its shareholders that will take this company to the next level.

“Today’s announcement does exactly that, and I could not be more excited for the Playmaker family to join the Better Collective family.

“Their success is undeniable and their vision to become the leading digital sports media group aligns with us exactly.

“The cultures of our companies are very similar and I see the integration and synergies to be incredibly accretive to shareholders.”

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