Betway Extends GiG Comply Partnership for Enhanced iGaming Compliance

Gaming Innovation Group Inc. (GiG) has renewed its contract with the global online betting and gaming operator, Betway, for the continued use of GiG Comply, its automated affiliate marketing compliance tool.

GiG Comply assists operators in ensuring that their affiliate partners adhere to brand guidelines and responsible gaming regulations. This software solution offers Betway a means to monitor regulatory compliance across various global jurisdictions. By analyzing affiliate campaigns through its rules engine, GiG Comply informs Betway about the promotional content used in its marketing initiatives.

Betway has utilized the flexibility of GiG Comply in its diverse markets, adapting the tool’s criteria and checklist parameters to meet specific regional regulations, ensuring consistent compliance across different territories.

Jonas Warrer, CEO of the GiG group, said: “Betway is a highly regarded and well-established international brand, and we’re obviously delighted that these prestigious global companies continue to trust in GiG Comply and its effectiveness in providing peace of mind, protecting reputations.”

Anthony Werkman, CEO of Betway Group, said: “We’re delighted to continue our existing partnership with GiG, a prominent player in the gaming industry, known for their cutting-edge platform and technology solutions. This ongoing collaboration enables us to access their advanced compliance software, enhancing our position as a market-leading brand and ensuring our customers a gaming environment that is fair, secure, and responsible.”