BGaming Donates $5,000 to UNITED24 Charity Following ICE London Pledge
BGaming, an iGaming content provider, has donated $5,000 to UNITED24, a charity focused on raising funds for medical aid and critical needs in Ukraine.
At this year’s ICE London, BGaming gave visitors the opportunity to receive merchandise featuring designs by renowned London artist Thumbs. As an alternative, they pledged to donate $50 to the charity, which over 70 partners generously opted to support.
After boosting the final amount, BGaming has pledged to continue its fundraising efforts at IGB Live! Amsterdam, SBC Barcelona, and SiGMA Malta later this year as part of their commitment to creating positive change.
UNITED24 was established by the Ukrainian government to provide a secure platform for donors to raise funds for medical aid, defense, demining, and rebuilding Ukraine. Currently, the charity is running two medical aid projects to raise funds for urgently needed ambulances in the war-torn country.
At the time of writing, it is estimated that more than 8,000 civilians have been killed in the conflict, while more than 13,300 are believed to have been injured. BGaming’s donation is a small step towards providing much-needed support for those affected by the ongoing crisis.
Catherine Puteiko, CMO of BGaming said, “Small acts of kindness can have a big impact on the world, from caring for others to creating positive change. BGaming’s recent charity initiative at the ICE London exhibition was a shining example of this ethos.
“Our partners had the option to donate to a worthy cause or receive our branded merchandise, and we’re thrilled to share that this simple initiative raised 5000 dollars for victims of war in Ukraine. Let’s continue to think big and act small to make a positive impact on the lives of others!”