Episode Fourteen with Gilad Naim, COO of Soft2Bet


The Back to the Future Podcast returns for a catch-up with Gilad Naim, COO for Soft2Bet.

During this discussion, Gilad shares his experiences in helping to lead the software company into new markets across the globe and gives us a deeper understanding of the influence it has on its product development.

The conversation also explores new emerging tech on the market, looking at the best ways to leverage to boost player engagement. A great must-watch, episode!

Key talking points include:

  • Success in New Markets
  • Gamification Vs Motivational Engineering
  • Product development through regulation
  • The future of Soft2Bet
  • Building new market partnerships
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