Mexico is rapidly emerging as one of the most influential iGaming markets in the world, with the road to FIFA World Cup 2026 creating unprecedented opportunities for operators across Latin America.
In this latest episode of the iGF Back to the Future Podcast, Curtis Roach, Head of Content at iGamingFuture, sits down with Yoni Sidi, CEO of Wiztech Group, to explore the trends, challenges, and opportunities set to define the region’s future.
Together, they discuss how operators can maximise acquisition, engagement, and long-term retention ahead of the World Cup, the growing importance of culture and community in player engagement strategies, and the rise of prediction markets among younger, mobile-first audiences.
