BVGroup, in collaboration with Kaizen Gaming, a global GameTech company, has debuted the Betano brand in the UK market. This launch marks another successful addition to BVGroup’s portfolio of ventures and signifies a significant milestone for both parties involved, further solidifying Betano’s presence on the global stage.
Kaizen Gaming has established a notable global presence in recent years, forging partnerships with various international leagues and European football clubs, including a groundbreaking deal with Aston Villa.
The introduction of the Betano platform in the UK is part of an ambitious strategy for Kaizen Gaming, highlighted by Betano’s sponsorship of major events like the CONMEBOL Copa America™️ 2024 and UEFA Euro 2024™. New customers stand to benefit from exciting opportunities to win tickets for these events, fostering engagement and enthusiasm among UK-based sports enthusiasts.
Betano’s platform offers a comprehensive range of features, including Enhanced Accas, Bet Boosts, a responsive Bet Builder product, and the newly launched Lucky Dip feature, catering to diverse player preferences and betting styles.
BVGroup underscores its commitment to responsible gaming with an extensive suite of safer gambling tools, including the in-house player protection system, Sentinel. Betano prioritizes ethical and responsible betting practices, leveraging cutting-edge technology to ensure a safe and secure betting environment for users.
The launch of Betano in the UK heralds an exciting period for both BVGroup and Kaizen Gaming, as they seek to establish a strong foothold in the dynamic UK iGaming market.
Julio Iglesias Hernando, CCO of Kaizen Gaming, commented: “Finding the right partner has been a top priority for us and this is exactly what we did with the well-established and reputable BVGroup.
“Betano has earned international acclaim for providing high-quality and entertaining betting experiences. This ambition is equally matched by BVGroup’s passion and expertise. Our foremost priority is to always engage with customers responsibly, ensuring their safety through strict regulatory compliance and cutting-edge technology. As we expand our footprint globally, we’re excited to unveil the Betano brand in the UK alongside BVGroup and are equally enthusiastic for what the future will bring.”
Brent Almeida, CCO of BVGroup, commented: “We are delighted to have partnered with Kaizen Gaming and launched its Betano brand in the UK market. This is the latest in a long line of successful launches for BVGroup.
“We’ve got some fantastic welcome offers available to new customers, and once signed up, they can expect plenty of innovative features covering all their favourite sports and casino products.
“We are confident that our technology and operating capabilities will give Betano customers a safe and entertaining gaming experience.”
