Caesars Digital Features Light & Wonder’s Custom Blackjack in Michigan
Light & Wonder, Inc., known in the igaming sector, has introduced a tailored casino game for Caesars Digital’s online platforms in Michigan through its Playzido content creation platform.
With this release, users of both Caesars Palace Online Casino and Caesars Sportsbook & Casino in Michigan can now engage with a distinct edition of HITSqwad Gaming’s Sweet 16 Blackjack. The game incorporates Caesars’ recognizable branding on the table and cards. The gameplay offers a fresh approach to the traditional casino game, allowing players the option of a sweet 16 side bet along with the typical Blackjack features.
This initiative underscores the ongoing collaboration between Light & Wonder and Caesars Digital. The move comes on the heels of Playzido’s recent foray into the Michigan market after obtaining a B2B license. Playzido’s broader strategy emphasizes crafting region-specific content in partnership with independent studios. The goal is to equip operators with innovative igaming experiences via its dedicated Remote Gaming Server (RGS) platform.
Moreover, this recent collaboration showcases Light & Wonder’s growing influence in Michigan’s igaming landscape. Notably, the company recently launched its Premium Live Dealer product, facilitated by Authentic Gaming. This product is presented from a new studio based within the state of Michigan.
Stuart Banks, Founder Playzido, said: “We’re extremely proud to announce our new partnership with Caesars, undoubtedly one of the biggest global names within the casino-entertainment industry.
“Not only does this further establish Playzido’s market presence in Michigan but it also aligns perfectly with our strategy of empowering operators to create exclusive and branded content. We very much look forward to working closely with the brilliant team at Caesars Digital and we are super excited about the lineup of games scheduled for release in the upcoming weeks and months.”
Ricardo Cornejo Rivas, Vice President of Online Gaming at Caesars Digital, said: “Providing tailored content for our players is a key focus as we strengthen our existing product portfolio across our platforms. This branded version of Sweet 16 Blackjack allows our loyal players to enjoy a fun game within a familiar setting, and we are confident Light & Wonder, Playzido and HITSqwad have produced a title that will truly resonate with our audience.”
