Caesars Entertainment Expands Mobile Sports Betting in NC
Caesars Entertainment, Inc. (“Caesars”), in collaboration with the Eastern Band of Cherokee Indians, is set to launch mobile sports wagering in North Carolina. This development marks an expansion of their existing partnership, offering Caesars’ flagship sports wagering platform online in the state through a license held by the Eastern Band of Cherokee Indians Tribal Casino Gaming Enterprise, pending all necessary regulatory approvals.
The mobile sports betting service by Caesars Sportsbook is expected to go live coinciding with North Carolina’s introduction of online sports betting on March 11, 2024. Before the official launch, the Caesars Sportsbook mobile app will start accepting sign-ups and deposits from March 1.
This initiative builds upon the success of the two existing in-person Caesars Sportsbook locations at Harrah’s Cherokee Casino Resort in Cherokee, and Harrah’s Cherokee Valley River Casino & Hotel in Murphy, North Carolina. Under the expanded agreement, Caesars Sportsbook will have exclusive mobile sports wagering rights at these two casinos and on Eastern Band of Cherokee tribal lands in western North Carolina.
The Caesars Sportsbook app is designed to offer a personalized online sports wagering experience, highlighting local sports and promoting the amenities at Harrah’s Cherokee and Harrah’s Cherokee Valley River through exclusive offers and marketing initiatives. Users of the app can also benefit from the Caesars Rewards® program, earning credits redeemable for a variety of experiences, including discounted stays at Caesars destinations, culinary and entertainment experiences, and bonus cash in the app.
Caesars Entertainment and the Eastern Band of Cherokee Indians have been consistent proponents of Responsible Gaming. Caesars, a leader in this area, enforces a strict 21+ gaming policy across all its gaming operations, including in-person and online sports wagering in North Carolina. This policy is aligned with ensuring that Caesars Rewards accounts and sports wagering services are accessible only to individuals who are 21 years of age or older, in compliance with legal requirements.
“Our relationship with the Eastern Band of Cherokee Indians has spanned more than two decades,” said Eric Hession, President of Caesars Digital. “Expanding this longstanding partnership allows us to build on the premier sports wagering experience enjoyed at our in-person sportsbooks by bringing a responsible way to enjoy sports at a deeper level to the hands of North Carolinians 21 and older across the state. We’re thankful to the Eastern Band of Cherokee Indians and to the North Carolina State Lottery Commission and its Sports Betting Committee for making this possible and we look forward to the launch of mobile sports betting in the Tar Heel State.”
“We are excited for this new venture with Caesars Entertainment and the enhancements it provides to our Tribal enterprise,” said Michell Hicks, Principal Chief of the Eastern Band of Cherokee Indians. “We look forward to the continued opportunities that will benefit the future of our membership.”
